Marketplace: Making Online Shopping More Personal, November 2010

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As the retail world gets ready for the most wonderful — or at least most important — time of the year, companies are trying whatever they can to distinguish themselves from rivals. Discounts are pretty much expected by customers. So is free gift wrapping. What to do, what to do. How about offering online video chats with customer service reps? Yeah! That’s the ticket.

From Birmingham, Ala., Gigi Douban has more.

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